juliahelal02@gmail.com
PORTFOLIO
PORTFOLIO
Julia Helal
Hi, I'm Julia. I’m captivated by communication; from written and spoken words to music, art, design, and photography. I love connecting with people and sharing stories for brands, people, and companies.
With professional experience in digital marketing, social media marketing, and public relations, I've developed a strong communications skill set across diverse contexts.
Social Media Marketing Manager, Olive and Milo Social Agency
June 2022-2024
Manage 10+ client accounts across various platforms, encompassing both national and local businesses spanning diverse industries.
Craft engaging content tailored to each client's brand voice, business goals, and target audiences, fostering brand awareness and engagement.
Develop and implement organic marketing strategies, leveraging analytical reports from Sprout Social to optimize performance and achieve client objectives.
Collaborate closely with clients to develop strategic messaging aligned with business goals, cultivating positive client relationships.
Senior Capstone Project, Burlington Partnership for a Healthy Community
Sep. 2023-Dec. 2023
Developed a public health campaign for high schoolers to prevent vaping misuse and normalize non-use utilizing social media, graphic design, and engaging video interviews.
Created a detailed social media toolkit for the organization, including best practices, an audience growth plan, and a calendar with 15 posts and 10 Instagram stories to kickstart the campaign.
Public Relations Intern, Hello Burlington
Feb. 2021-May. 2022
Delivered 10+ strategic writing pieces in support of tourism and marketing initiatives distributed on social media and major media outlets, including USA Today and Travel + Leisure.
Facilitated content creation and design on the company’s website and social media platforms for branding and SEO initiatives.
Social Media Content Creation, Vermont Access to Reproductive Freedom
Feb. 2021-Apr. 2021
Collaborated with non-profit client to deliver media content aligning with brand image and company goals.
Worked with a team of 4 to develop and execute a successful fundraising campaign.
The University of Vermont
B.S. Public Communication, concentration in Strategic Communication, Nutrition and Food Science Minor
Education
Sep. 2020-Dec. 2023
Strategic writing-eg. press releases, news stories, strategic message planning, blog writing
Interpersonal communication, leadership, and public speaking
B2.3 Level proficiency in Spanish
Proficiency in Adobe Creative Cloud Suite, Microsoft Office Suite, social media platforms, Slack, Asana, SEMrush, Sprout Social
Event planning and promotion