PORTFOLIO

PORTFOLIO

Julia Helal

I’m a passionate content marketer who believes every brand has a story worth telling, and I love being the one to tell it.

I bring strategic thinking, creative execution, and enthusiasm to everything I do, from social campaigns and video production to client presentations.

The University of Vermont


Education

Sep. 2020-Dec. 2023

B.S. Public Communication,
concentration in Strategic Communication, Nutrition and Food Science Minor

Social Media & Content Marketer, iBec Creative

Work Experience

July 2024-Present

  • Manage a portfolio of 7+ clients simultaneously, delivering integrated marketing strategies across organic and paid channels, including Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube, to drive engagement and brand growth through storytelling and data-driven insights.

  • Collaborate cross-functionally with design, advertising, and web development teams.

  • Lead end-to-end content creation: ideating, scripting, shooting, editing, designing, and copywriting, to produce cohesive, on-brand creative across campaigns and digital channels.

  • Present campaign strategies and analytics to clients with actionable recommendations.

  • Partner with paid advertising teams to align organic and paid strategies.

  • Manage online reputation and community engagement, monitoring reviews and social interactions.

  • Direct influencer marketing campaigns on behalf of clients, including identifying and vetting brand-aligned creators, negotiating partnerships, managing campaign deliverables, and tracking performance metrics.

Social Media Marketing Manager, Olive and Milo Social Agency

June 2022-2024

  • Manage 10+ client accounts across various platforms, encompassing both national and local businesses spanning diverse industries.

  • Craft engaging content tailored to each client's brand voice, business goals, and target audiences, fostering brand awareness and engagement.

  • Develop and implement organic marketing strategies, leveraging analytical reports from Sprout Social to optimize performance and achieve client objectives.

  • Collaborate closely with clients to develop strategic messaging aligned with business goals, cultivating positive client relationships.

Senior Capstone Project, Burlington Partnership for a Healthy Community

Sept. - Dec. 2023

  • Developed a public health campaign, utilizing behavior-change marketing strategies, for high schoolers to prevent vaping misuse and normalize non-use, utilizing social media, graphic design, and engaging video interviews.

  • Created a detailed social media toolkit for the organization, including best practices, an audience growth plan, and a calendar with 15 posts and 10 Instagram stories to kickstart the campaign.

Public Relations Intern, Hello Burlington

Feb. 2021 - May 2022

  • Delivered 10+ strategic writing pieces in support of tourism and marketing initiatives distributed on social media and major media outlets, including USA Today and Travel + Leisure.

  • Facilitated content creation and design on the company’s website and social media platforms for branding and SEO initiatives.

  • Social media marketing and analytics

  • Influencer marketing and partnership management

  • Proficiency in Adobe Illustrator, Figma, Sprout Social, Meta Ads Manager, Shopify

  • Copywriting and brand voice development

  • Data-driven content strategy and optimization

  • Short-form video production and editing

  • Graphic design for ad and social creative

  • Paid + organic media collaboration

Skills