PORTFOLIO

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PORTFOLIO 〰️ 

Social Media Marketing

In my two years of work with the social media marketing agency Olive and Milo, I supported the management of 10+ client accounts across Instagram, Facebook, X, and LinkedIn platforms, encompassing both national and local businesses spanning diverse industries. I focused on crafting engaging content tailored to each client's brand voice, business goals, and target audiences, driving brand awareness and engagement. I worked with a range of clients, from local restaurants and brands to leadership coaches on LinkedIn, adapting to brand voices and managing multiple projects simultaneously. My expertise lies in developing and implementing organic marketing strategies, utilizing analytical reports from Sprout Social to optimize performance. Collaborating closely with clients, I helped develop strategic messaging, while delivering results in terms of engagement and conversions.

Take a peek at some of my work with Olive & Milo!

  • Graphic created in collaboration with the team, copywriting and content strategy executed by me.

  • Graphic created in collaboration with the team, copywriting and content strategy executed by me.

  • Photography from CO, copywriting and content strategy executed by me.

  • Visual content created in collaboration with the team, copywriting and content strategy executed by me.

  • Visual content created in collaboration with the team, copywriting and content strategy executed by me.

  • Visual content created in collaboration with the team, copywriting and content strategy executed by me.

  • UGC, copywriting and content strategy executed by me.

  • Visual content created in collaboration with the team, copywriting and content strategy executed by me.

And (what every marketer loves to see), the numbers

Below are the metrics from my work at O&M with a client in the first four months working with them. These analytics compare their previous months of in-house social efforts with the following four months of organic full social management, including strategy, copywriting, and content creation.

…And a few examples of reels I’ve created for clients

writing portfolio

Beyond my writing in a social media context as shown above, take a look at the copywriting I did for this press kit initiative distributed to major news outlets for Hello Burlington in support of their tourism marketing initiative.

Reach out if you’d like to see more samples of my copywriting! 

graphic design
Branding Mockup
Branding Mockup
Event Poster
Letterhead Mockup for Eco Resort
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T-Shirt Mockup for Eco Resort

The last three of these designs are collateral for a mock-up Ecological Resort design, including a letterhead, a vintage travel poster, and a t-shirt design, all created in Adobe Illustrator. If you’d like to see more deliverables from this project, please reach out!